ASA Limited CSR

Corporate Social Responsibility, Giving back to the Society


ASA CEO Mr. Mishu M. Addresses Micro finance Workshop at KICC (Kenyatta International Conference Center) Nairobi

ASA Executive Committee Meeting

The Core management team meeting held on 16/11/2016

Group Meeting

ASA Kenya Embraces Group meeting to Promote Business Unity And Cohesion

Mpesa Disbursment, Money Direct to Your Phone

The Bulk Disbursements service allows ASA Limited make payments to groups of our client in real time, we ensure you Get Money instantly in your Phone

Loan Outstanding

Welcome to the official website of ASA Limited!
ASA Limited is an affiliate of ASA International and is incorporated under the Companies Act (Cap.486) of Kenya. ASA International (ASAI) was established in April 2007-with the mission of financially empowering the poorest and deprived population of the world and is registered in Mauritius. ASA International currently has established microfinance operations in Philippines, Sri Lanka, India, Pakistan, Nigeria,Ghana, Cambodia, Kenya, Tanzania, Uganda, Myanmar, Rwanda & Sierra Leone. In Ghana and Nigeria microfinance bank licenses have been acquired. Each of ASA International MFIs follows the ASA Model of Microfinance, adjusted to local circumstances,and operates under the “ASA International” brand and banner. ASA model of microfinance was invented by ASA Bangladesh, which a specialized microfinance NGO in Bangladesh. The model,due to its simplicity, standardization and high level of decentralization, is easily scalable and exceptionally efficient. ASA was one of the first MFIs in Asia that successfully introduced voluntary savings and insurance products.
ASA Kenya launched operations in August 2013 and as at Dec-2018 had 70 branches in 20 counties namely; Nairobi, Kiambu, Nakuru, Nyandarua, Kajiado, Laikipia, Machakos, Murang’a, Kisii, Makueni,Embu,Tharakanithi, Kitui, Bomet, Nyeri, Kirinyanga, Migori, Kericho, Uasin Gishu, Trans-Nzoia and Meru with more than 70,000 ative borrowers. ASA Kenya is managed by Kenyans with the help of a handful of Bangladesh nationals who have been seconded to the company from ASA Bangladesh. These individuals have between 15-22 years experience in implementing the ASA model of microfinance and are hired to offer technical assistance to local (Kenyans) staff, monitor and manage finance/funds on behalf of the directors.


Small Loan

Small Loan
This product aims at empowering women who have small business of low income. The individual Business women interested in this products must be willing to form a group of between 15 to 25 members, however they can start with five members but increase the number to be able to get loan.
For more features about this product click on Small Loan

Small Business Loan

Small Loan
This loan product is designed for those who have already a business and need access to working capital or for expanding business but cannot be enrolled in the Small Loan Program or want to be graduated from the Small Loan program. The product supports both women and men with small and medium scaled businesses to access to affordable financial services. Preference will be given to the small loan borrowers who are able to fulfill the criteria of small business loan and can be graduated to this product
For more features about this product click on Small Business Loan


To provide quality products that uplifts the living standards of the poor and gain self-sustainability for both our clients and the company.




Group Meeting

Group meeting at the market place, where the clients do their business

System Disbursement

Clients receives their LOAN in mpesa, Records are well kept in the system for future retrial

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